About the project
Assa Ashuach works and researches in the integration of additive manufacturing technology on basis of 3 components to follow a completely new approach in shoe design and production.
Ashuach is a product designer and industrial researcher, who worked with large multinational design firms such as Nike, Samsung, Panasonic, Amazon, Target and the UK Home retail group of companies among others, He has developed a product design approach that incorporates user inputs into a “safe” 3D personalisation experience.
In the mid 2000’s he patented, trademarked and was later awarded UK government funding to develop the Digital Forming® ltd technology. The vision of embedded “open 3D products” featuring the technology was shown in a collection of 3D shape modifiable products at London’s Science Museum’s future of manufacturing series of exhibitions in 2009.
Throughout the years, his works were exhibited in different galleries and museums around the world and he was regularly present with his research and practice within both the professional and academic communities internationally, at public talks, keynotes, workshops and seminars at leading international conferences, universities, museums and other public forums.
Together with an esteemed group of international designers, architects and researchers Assa Ashuach was invited to write a new book chapter for the book ‘Mass Customization and Design Democratization’ The book chapter’s name is ‘Learning as it grows: the humanisation of objects’ and was published January 2019 by leading the publisher Routledge.